7 keys to the revolution that Musk prepares for the new Twitter

Elon Musk Twittwr

The acquisition of Twitter by Elon Musk is going to bring profound changes to the social network. The richest man in the world (owner of Tesla and Space X) wants the bluebird application to have more functions, be lighter and more flexible, have a more lax level of moderation, and allow the selection of several modes of use.

After announcing the purchase, last Friday, with a brief tweet-"the bird has been released"-, Musk has been outlining through different messages what plans he has for Twitter. Most have been responses to users asking questions or making requests and suggestions. The self-appointed Chief Twit (chief tweeter, it could be translated) made the decision as soon as he arrived to fire the entire public leadership of Twitter, Parag Agrawal, CEO, and Vijaya Gadde, the head of legal affairs. Asked who the company's CEO was, Musk replied dismissively that he has no idea.

After taking control of the company, the South African billionaire has led Tesla engineers to thoroughly analyze the Twitter algorithm. Musk has assured that he has acquired the social network with the idea of ​​improving freedom of expression in this global discussion forum and "helping humanity", but it is clear that he also wants to profit economically.

These are some of the changes that he is going to implement in Twitter, and that are going to make it a very different application than it is now:


1. Longer tweets and videos

When Twitter was born in 2006, the maximum limit of characters that could be included in each message was 140. And you couldn't even add photos. In 2017, the maximum message size doubled. Also, now you can include 4 photos and even 4 videos per message. But people want more.

Several users have asked Musk to allow longer texts and longer videos, and the new chief tweeter has said yes, in some responses sent in the last 24 hours. Although no further details are known yet. He has also accepted the possibility of incorporating a button to edit the tweet, to correct possible typos and errors. This a very old request by many users.


2. A mega app

Musk is clear that to get more out of Twitter and increase its diffusion, the application has to have more services. The entrepreneur has indicated that he wants the social network to become a mega application capable of doing many things, an application "for everything".

His model is the Chinese WeChat app, which allows you to send money, direct bills, order a taxi, and make purchases... "It makes daily life a lot easier," Musk said in an interview given two months ago. This new super-app could simply be called "X" (Musk owns the website www.x.com), and it would help Twitter go from the 230 million users it now has to over 930 million in 2028, perhaps and as the new tweeter-in-chief intends.


3. More lax content moderation

Elon Musk has complained at times that Twitter had become stiff, too politically correct, with the ability to mute a tweet or account if a certain number of users reported it as inappropriate. Now, the businessman wants to remove some corsets so that there is greater freedom of expression in the social network. To assess which messages are banned, a "content moderation board" has been created.

The transition is not going to be easy. Just yesterday, the famous basketball player Lebron James complained that in recent days the number of accounts that used the word nigger (a racist term to refer to people with dark skin in the United States) had skyrocketed. Musk replied that they were taking care of them and suspending many accounts.

4. A more neutral network

Several members of the Republican Party in the United States have complained that Twitter was a platform that had adopted the most progressive point of view of the Democratic Party, especially in limiting hate speech and attacks against minorities.

Elon Musk has promised that from now on the social network will have greater political neutrality. Just yesterday, the director himself responded to former US presidential candidate Hillary Clinton, who complained that the author of the attack against the husband of Democratic leader Nancy Pelosi was an extremist follower of absurd conspiracy theories. In her response, Musk linked a website that fuels these theories, implying that other points of view had to be accepted.


5. Account recovery

One of the most anticipated decisions is whether Elon Musk will fulfill his commitment to restoring the account of former President Donald Trump, canceled for instigating the assault on the US Congress in January 2021.

After the takeover of Twitter by the tycoon, thousands of users who had been suspended are demanding different ways to get them back. One of the first to achieve this was rapper Kanye West (32 million followers), whose account had been suspended for uttering anti-Semitic insults.

In Spain, far-right journalist Javier Negre is trying to regain control of his State of Alarm pamphlet accounts, closed two months ago for spreading hoaxes. The account of far-right opinion-maker Alvise Pérez was also closed "for threatening to hack or reveal another person's personal information."

Musk has pledged that anyone whose account has been suspended "for minor or questionable reasons will be released from Twitter jail." He also intends to cleanse the social network of fake accounts that are used to carry out coordinated attacks.

6. Choose your own adventure

Another of the changes proposed by some users and that Musk has supported is the ability to configure the degree of moderation of Twitter. That there be a mode for anonymous accounts, and avatars, where there would be no moderation. An intermediate modality for people who like to party and who don't mind facing insults or offensive content. And a Twitter more similar to the one there is today, with a high level of moderation.

Musk has also suggested that a tweet rating system could be adopted so that the type of content the user does not want to see can be defined. A rating similar to that of movies in relation to the recommended ages to watch them would be preferred.

7. A lighter and less formal company

Elon Musk has complained at times that there were too many people on Twitter with poorly defined or duplicated, or unusable features. According to various leaks, the tycoon intends to cut up to 75% of the workforce.

The new chief executive wants to lighten the structure of the company, focus it heavily on services for the user, and limit as much as possible all the protocols and compliance requirements that complicate the use of the tool.

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